Whatsapp Conversation Business Pricing

Happy New Year
WhatsApp Conversations Based Pricing coming soon!

A reminder that WhatsApp has made a pricing-related policy change that will affect how you are charged when using the WhatsApp Business API via BOTTER Conversations. This change goes into effect February 1, 2022 and you will see any applicable charges on your April invoice.

What does this mean for you and your customers?

  • Starting February 1, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based model. Instead of being charged per notification sent, businesses will be charged per conversation.
  • This change does not impact the additional charges you are already paying as part of your BOTTER Conversations license , nor does it impact how you send or receive messages from WhatsApp.
  • However, any of your WhatsApp-enabled customers with more than 1,000 conversations per month will incur additional fees on top of their monthly bill.

What is a WhatsApp “conversation”?

  • A WhatsApp conversation consists of messages exchanged between you and your customers. They fall into two categories that are priced differently:

    • User-initiated (think customer care and general support inquiries)

    • Business-initiated (think post-purchase notifications)

  • All conversations are measured in 24-hour increments, or “sessions.”

  • A session starts on delivery of a business reply to a user-initiated message or delivery of a business-initiated message to a user, and ends 24 hours later.

How are conversations charged?

  • Charges are based on the end user’s phone number and rates vary by market. Click here for details.

  • The first 1,000 conversations each month are free.

  • Any customers with more than 1,000 conversations per month will incur additional fees.

What do I need to do?

This change will happen automatically, and you will notice the new usage-based fee on your invoice after it goes into effect. We strongly advise that you review the details on WhatsApp’s official pricing page to learn more about how it may affect you and your existing customers.

Please refer to our FAQ here or reply to this email and we’ll be happy to help.

Keep posted with BOTTER!